ABSTRACT
People's motives can influence the likelihood of forming stereotyped trait impressions as well as the likelihood of eliciting expectancy-confirming behaviors from others. Indeed, perceivers differ in their susceptibility to face effects depending on their motivation and attention, awareness of appearance stereotypes, and personality traits. If a delay of only three seconds between substantive information and facial appearance make a difference, then it seems likely that we can make significant headway against face effects if we get to know something about a person before meeting her face-to-face. Educators are less biased if they assess the work of their students before linking a face to it. Adjustments to behavior fight face effects by an opposing influence on first impressions of gestures, posture, gait, facial expressions, or vocal qualities. Similarly, adjustments to one's public image provide a counterinfluence on impressions of apparel, eyewear, and name.
