This chapter focuses on personal behavior in America serves as a tool of political power as well as a popular social movement. Temperance ideology has much basis in real life; indeed, life has many risks and dangers, and it is good to be warned of them. The New Temperance is in part a matter of national mood, and of a turning inward since the 1960s away from broader social and political concerns, the focus on personal behavior is not only a matter of style. The chapter argues that temperance is a diversion from the critical issues facing America, that it is doomed to failure even on its own terms. The New Temperance focuses on the following four areas: Substance Abuse, Sexual Behavior, Food and Fitness Movements, Improper Speech and Other Portrayals. The chapter also presents an overview of the key concepts discussed in this book.