ABSTRACT
Self-presentation is usually viewed as the process by which people convey to others that they are a certain kind of person or possess certain characteristics. Self-presentational tactics that attempt to convey that a person possesses particular characteristics or is a particular kind of person are called attributive tactics. The most straightforward way for people to convey information about themselves involves verbal descriptions. By telling others about their personalities, likes and dislikes, previous experiences, accomplishments, families, occupations, emotional reactions, fears, and so on, people can create particular impressions in others’ eyes. Although self-descriptive self-presentations usually occur in face-to-face interactions, people often describe themselves to others in writing. Traditionally, psychologists have regarded attitudes as internal feelings of liking or disliking based on a set of beliefs about a person, object, or event. This traditional view stresses the psychological, intrapersonal nature of attitudes and the effects that attitudes have on people’s individual actions.
