ABSTRACT
In August 1984, cable industry entrepreneur Ted Turner became the first to announce plans for a rival video music channel. Industry analysts became even more skeptical of Turner's venture because of his company's habit of providing inconsistent and inaccurate information about Cable Music Channel's (CMC's) programming and subscriber base. Despite the dismal performance of CMC and Discovery Music Network, Constance and Mark Wodlinger made an attempt to develop a full-fledged competitor to Music Television (MTV). MTV Networks tried to develop a program service that would attract somewhat older, more affluent people who did not normally watch MTV. Of the several cable program services with nonmusic formats, Black Entertainment Television (BET) likely has the greatest commitment to video music. The Nashville Network (TNN), a twenty-four-hour cable service, offers a range of shows featuring country music and entertainment, including concerts, talk shows, variety specials, and sitcoms.
