ABSTRACT
This chapter discusses that the polling profession is defended. To guard against unprofessional and unethical polling practices by polling firms, professional societies and associations have been created to promulgate professional standards and ethics to guide the polling profession. The American Association of Public Opinion Research also promotes professional standards and ethics in the polling industry by publishing survey practices that the American Association for Public Opinion Research (AAPOR) condemns. Various economic surveys, combined with consumer and other informational polls, can help us sharpen our understanding of the nation's economic condition, allowing us to make wiser financial decisions in our lives—decisions that may help us to keep more money in our wallets today and prudently secure our financial futures for ourselves and our families.
