ABSTRACT

This chapter explores Donna Haraway's potentially disturbing proclamation, "we are already cyborgs", questioning not only how and why we are already implicated in this theorized and fabricated hybrid but also inquiring about the scope and limitations of the pronoun. It explores the consequences of the reconfiguration of subjectivity for the theory and practice of communication. The chapter exhibits the double meaning of the phrase "the subject of communication", investigating the repercussions of the cyborg not only on the communicative subject but also within the subject matter of communication. The cyborg signifies a crisis in and dissolution of the concept of the human situated within the horizon of Western humanism. It facilitates by deconstructing the subject of communication, inverting and displacing the causal, hierarchical relationship customarily situated between the communicative subject and the activity of communication. Cyborg introduces fundamental alterations in the concept of subjectivity, the activity of communication, and their perceived relationship.