ABSTRACT
The women who were attracted to feminism went to work almost immediately on the wide range of issues that seemed to be of common interest and urgency. The rebirth of feminism is usually dated as of 1966, with the founding of the National Organization for Women. The classic role equity issue, according to Joyce Gelb and Marian Palley, who invented the category is the Equal Credit Opportunity Act of 1974, which sailed through Congress with little opposition from the powerful banking industry and the Federal Reserve Board, charged with overseeing that industry. By 1976, the new feminism had made enormous inroads into patriarchy. The woman's movement was by then hard news, not just fillers for women's pages, and the fact that 60 percent of the people requesting press passes were women attested to how responsive the media had become on the subject of their own personnel policies and their image.
