ABSTRACT
The emphasis in this chapter will be on using the tools of logical reconstruction to address the arguments posed in the advertisement—via the presented skills of argument reconstruction deductively and inductively. The point of contention in the visual argument is supported by the principle of analogy that works to support an inductive generalization that conservation of water is a goal we should strive to achieve. One of the advertisment uses analogy to support its point of contention that we should change our attitude toward those with HIV/AIDS from one of exclusion to one of compassion and care. Another ad confronts a public health problem with a vehicle of public transportation. The analogy that seeks to generate the generalization is that, just as the bus emits noxious emissions that we all agree smell and are bad, so also smokers take on an internal sort of pollution that is killing them.
