This chapter presents three social factors that appear to be important for creative behavior: social facilitation brought about by the mere presence of others; modeling, the imitation of observed behavior; and motivational orientation, an individual's intrinsic or extrinsic approach to work. Social facilitation effects were demonstrated in what was probably the first social-psychological experiment ever performed. Social facilitation research has shown that the mere presence of others—either as coactors or as an audience—can impair performance on poorly learned or complex tasks, but enhance performance on well-learned or simple tasks. Extensive modeling research with more heuristic tasks will be necessary before definite conclusions can be drawn about the short-range consequences of modeled creativity. According to the intrinsic motivation hypothesis, it is motivational orientation that underlies the effects of evaluation expectation, restricted choice, and working for reward on creativity. The authors’ most consistent creativity findings with the Work Preference Inventory reveal a positive relationship between intrinsic motivation and creativity.