ABSTRACT
Pseudopolitics had unveiled 360-degree Webcams that enabled Internet visitors to view the convention at any time. Pseudo was blessed with an energetic staff of new-media Wunderkinder who rushed about purposefully and gathered, wrote, and posted stories continuously. Although there were many examples of the media and the political parties using the Internet purposefully and successfully, the actual impact fell so far short of the unreasonable expectations that the Internet itself seemed to fail. One of the expectations that media sites had, and in fact depended on for their survival, was that the campaigns would shift advertising expenditures to the Internet. Despite John McCain's success with the Internet, the Bush and Gore campaigns never put the Internet front and center in their plans. They did not invest enough time, money, or effort in their Web sites, did not promote them aggressively, and did not include Web experts in their top strategy sessions.
