ABSTRACT
Newspapers hit front porches with broadened coverage for general audiences tomorrow morning. The newspaper is much too slow in reaching its audience for investors who move on news right now and its writing is too consumer-oriented for the CNNfn audience of experts. For advertisers, specialized magazines present well-defined target audiences, which lowers the cost of reaching potential customers. For writers, specialized magazines offer challenging careers: the people command higher pay if they have strong understanding of the magazine's subject matter and know authoritative sources in the industry it covers, then are able to digest highly technical information and write it with authority for readers who themselves probably are experts. Technological convergence is enabling newspapers and magazines to use the Internet’s speed to publish print products. Newspaper journalists must “write around” technical limitations of newspapers, particularly their relative slowness in reaching readers.
