ABSTRACT
The difference between the right word and the almost right word is really a large matter. Words signify the ideas, feelings, and purposes of the user. A catchphrase is a phrase used so frequently by particular individuals, groups, or cultural entities that it locks onto people's attention and becomes part of linguistic landscape. Catchphrases originally were regarded as phrases that appeal to the unsophisticated or immature reader or listener, and that assessment may be true to some degree. Slogans are short, catchy phrases created to promote a purpose, product, person, or point of view. A trip to a supermarket or some other store shows how language has expanded to accommodate people increasing product specialization. Sol Steinmetz and Barbara Ann Kipfer coined the word neonym to describe new words that, in each case, necessitated converting a word to a retronym.
