ABSTRACT
Informed by conceptualizations of globalized capitalism found across economic sociology, cultural studies, and critical theory, this chapter identifies five logics that temporarily sustain this model of shaky social order. It conceptualizes globalized capitalism as a diffused yet naturalized set of ideas, norms, and practices through which distances between people and places are rewritten for the purposes of capital accumulation. One logic that forms an essential part of globalized capitalism following the global financial crisis is competition. The second logic through which globalized capitalism has sought to maintain its legitimacy following the global financial crisis (GFC) is sustainability. The third logic through which globalized capitalism has sought to sustain itself following the GFC is individualism. The fourth logic through which globalized capitalism has sought to sustain itself following the GFC is objectivity. The fifth logic through which globalized capitalism has sought to sustain itself following the GFC is through providing consumers with more and variegated means to be distracted.
