ABSTRACT
One of the marks of a profession is the presence of a code of ethics for members of the group. Physicians and attorneys are bound by codes of conduct that identify standards of behavior that they are expected to embrace. A comprehensive code of ethics for Canadian electronic media professionals has been developed by the Canadian Association of Broadcasters. The CAB code of ethics urges its members to provide programming that addresses the range of tastes in the audience; to respect human rights and avoid discriminatory program material; to reflect the moral and ethical standards of Canadian society in developing prosocial programming for children; to develop educational program material; to treat controversial public issues fairly; to ensure that advertising is in good taste, truthful, and believable; to avoid the use of subliminal devices in program material; and to avoid programming that relies on stereotypical sex-role images.
