ABSTRACT
The production planning process is influenced by the nature of the production. Video producers find themselves in many different production situations. In the commercial arena, the producer most often executes production ideas developed by others. Whether a video program is developed to communicate an idea about a political issue, to attempt to persuade the audience to buy a particular brand of deodorant, to convey information about changes in corporate policy to employees, or to entertain through the presentation of a dramatic, comedic, or musical extravaganza, the program idea is at the heart of the production. Preliminary planning should consider the subject from at least two perspectives: content and structure. While developing a production idea, some thought must be given to the visual potential of the subject. No program proposal is worth developing if it is not feasible. Once the preproduction planning has been completed, one will be able to develop a formal program proposal.
