ABSTRACT
Chapter 1 introduces the new world of digital entrepreneurship. Digital technology changes entrepreneurship by reducing barriers to new venture creation, and by creating new opportunities for entrepreneurs. But the digital world also creates new challenges, such as competing for online attention, and keeping new businesses secure. The chapter discusses how the digital world impacts the theoretical side of entrepreneurship, increasing the importance of issues such as data, user experience, and experimentation. Our hope is that digital entrepreneurship can make new venture creation more inclusive and democratic. It will require the hard work and vision of entrepreneurs to realize the potential of digital technology for keeping economies vibrant, diverse, and reflective of the values of the people they serve.
