ABSTRACT

This chapter on Informational Spin: ‘Mass’ Media and Mediatised Democracy is concerned with the informational spin as a prime strategy of the information game in democracy. It analyses the new but aggressive phenomenon of mediatisation in which the media logic threatens to overwhelm other institutional logic to establish its firm hold on the agenda setting in governance. Having generated a critical look at news in the postfactual era it moves on to investigate the status of the mass in the mainstream ‘mass media’ and detects a huge gap in the role people’s role expectation and the mainstream media’s role performance. However, despite its highly critical stance on the mainstream media, the analysis avoids the call for the ‘end of the mainstream media’, and ends with the call for initiating physical movements at the grassroots level on media issues.