ABSTRACT

This chapter is structured differently from the previous chapters of this book. This chapter is more specific and more succinct. It is an ‘independent study’ within the research that has been carried out to produce this book and prepares the reader for the turn that the book will take in Chapters 4 and 5, where field research dominates the narrative. Thus, in this chapter, in line with the precedent discussions, I initially approach the growing focus on the Global South as host to sport mega events. Section 3.1, then, argues that there is a renewed policy of sport mega events allocation in course. Section 3.2 approaches such a movement displaying evidence that corroborates with the idea of a renewed policy of sport mega events allocation. Section 3.3 explores this tendency. Section 3.4, ‘When things go South’, analyses the consequences of such a policy, examining changes in sport mega events costs, the share of governments in the financing of sport mega events, the income of the sport mega events franchise owners and the expenditure related to construction and security. Here, I also make a reflection based on the results presented.