ABSTRACT
This chapter begins with a description of the human perceptual process. It then discusses attitudes, how they develop, and how they change. The chapter views personality as a set of traits, characteristics, and predispositions of a person. Personality usually matures and stabilizes by age 30. It provides a description of human personality, personality development, and personality types. The chapter helps readers to assess human perceptual processes and how people form impressions of others. It distinguishes types of perceptual error and their effects on the information people get from their environment. The chapter explains attribution processes and their effects on perceptions and attitudes. The chapter lists the different parts of an attitude. It contrasts different views of human personality development. The chapter also discusses some dimensions of personality and several personality types. It recognizes the effects of different cultures on perception, attitudes, and personality.
