ABSTRACT
Chapter 5 challenges students to consider their own personal ethics, as well as explore professional codes of ethics for the strategic communication industry. An important aspect of professional ethics is understanding how strategic communication tactics, such as advertising, promotions and advocacy, affect the larger society and how the industry regulates itself to ensure that the practice remains ethical and does not harm individuals and society in general. Issues such a corporate social responsibility, freedom of speech and advertising to children are discussed. Finally, this chapter addresses the laws, regulations and self-regulatory mechanisms that govern the practice of strategic communication.
