At the turn of the century, Facebook, Twitter, and Instagram did not yet exist. These days, a journalist’s job is incomplete without them. One is expected to produce stories for TV, articles for the station’s web site, and social media posts throughout the day. The non-television roles can be easy to overlook in the story-gathering process, but an MMJ must make time for them. This chapter explores the best ways of doing so, especially when a multimedia journalist rarely has a free hand to post an update. Topics include figuring out how to grow one’s social media footprint, deciding when – and how often – to post on Facebook and Twitter, and determining which social media services are most worth developing. It features insight from Tiffany Liou, a highly regarded MMJ at WFAA-TV in Dallas, and Neima Abdulahi, recently of WXIA-TV in Atlanta.