After gathering the necessary interviews and B-roll, a TV multimedia journalist then begins the process of production. This chapter focuses on the first few steps: logging usable material and writing a powerful script. Many of the techniques mentioned here are common among television reporters across the board, MMJ or not. But a multimedia journalist possesses the added benefit of being both writer and editor, meaning he or she can control the creative process in ways a traditional reporter cannot. This chapter focuses on using narrative structure, finding and emphasizing moments, and thinking about one’s story thematically. It features advice from Ted Land of KING-TV, who once won a national Edward R. Murrow award for writing as an MMJ.