ABSTRACT
This chapter focuses on marketing, presents a perspective on foreign business that emphasizes continuity instead of breakthrough-obstacles and host economies’ deficiency. It looks into foreign business in both the home country and in host economies in order to highlight the connections between organizational growth of the parent company and the agency of local business in building the Singer Sewing Machine Company. The chapter demonstrates that the history of the multinational Singer is one of many intersected national and international experiences. The step-by-step process of sewing is analogous to the history of the first three decades of the Singer Sewing Machine Company both in the sense of devising the right sewing mechanism to appeal to most users and in structuring the best organization to bring the tool to their hands. Similarities between mechanisms also led to an intense patent litigation that was expensive for manufactures and further raised the price of sewing machines for consumers.
