This chapter focuses on the managers’ communication role and responsibility. Managers have a comprehensive communication responsibility, such as screening information, selecting the most important information, and communicating with coworkers and colleagues – and putting the information in context and helping with interpretation and understanding. In the 1960s, Researchers found that people who are good at communicating, can make decisions and quickly get their work done are more often recommended to become managers. One can therefore conclude that good and effective communication is a prerequisite for successful leadership. Making everyone in the organization understand and feel involved in the organization’s vision, goals and strategies is the number-one communication mandate for management. The view of communication is often the most traditional in management groups and in the highest levels of the corporate hierarchy. The communication function, which is often responsible for “official” communication of the organization’s strategic issues, and in that context is close to management, often works from an editorial standpoint.