ABSTRACT
In this chapter, I examine the nuanced tactics and politics of ‘minority visuality’ when ethnic minorities exploit the porosity of social media pages for recognition and mobilization. Using the cases of Facebook pages established by south Asian minorities in Hong Kong, I explore the diverse ‘regimes of representation’ adopted by ethnic minorities made possible by the algorithms on Facebook as social media. Articulating and emphasizing their identity as ‘Hong Kongers', they use the social media not only to struggle for visibility, but also to demonstrate their desire to belong. I wish to further articulate the notion of ‘minority mediated participation’ by teasing out the nuanced subjectivities made possible by social media affordances, and also the tensions and limitations bound by the algorithmic confines of digital and networked media.
