ABSTRACT
Some of the toughest challenges that are currently threatening the present world order are visible in many rich and poor countries alike. Rising social and income inequalities, growing popularity of extreme ideologies, feelings of disenfranchisement, and socio-political polarization are spreading in developed and developing nations alike. From the “Make America Great Again” campaign in America to the “Brazil above everything, God above everyone” movement in Brazil, we can find amazing similarity in growing ideological sentiments among the masses of these very dissimilar countries. In this chapter we try to explore the commonalities behind these movements. As examples we discuss the political and social polarizations in countries such as America, Brazil, France, Holland, Hungary, India, and the Philippines.
We argue that irrespective of the differences in economic and societal structures of these countries, there is a common theme that could be attributed to the unrest of these nations. We then devote the next chapters to analyzing the common behaviors among people across the globe by discussing their consumer as well as producer traits.
