ABSTRACT
The business environment is volatile and rapidly changing and organizations are confronted with the task of regular remedial responses in order to maintain its position and growth. With organizations getting bombarded by such a constant stream of multi-dimensional change, an effective change management strategy is needed. Businesses can either be impacted by such a change or else can be the cause of such a change. Continual improvement, re-engineering and innovation in business can be viewed as a continuum on the action axis, identical to nature’s mechanisms of evolution. These three could be used effectively, either non-exclusively or in parallel, as levers that drive multiple change strategies capable of achieving effective force multipliers when aggregated. As time changes so do the needs of the consumers – and hence continuous customer insight is needed for innovating beyond the competitive period.
