ABSTRACT
Strategy triangles have a lot of implicit boundaries and intelligence built into them, helpful in adopting an appropriate strategy in an ever-changing business environment. When the three equidistant points on each axis are connected, three coaxial triangles are formed. Conversely, each of the three strategy triangles is represented by three equidistant endpoints on the space, time, action axes. Each triangle represents the minimum business response within the boundary enclosed, below which firms are letting go of precious opportunities; this strategy has been termed by the author as the ‘n’ business strategy or the ‘nominal’ business strategy and is represented as a time–space–action = strategy sequence. Understanding elastic coefficient of strategy is important as it depicts diversity in approach of multiple leaders. Research shows that firms must move beyond the core or the minimum, measured by the elastic coefficient of strategy. The more the elastic coefficient of strategy, the greater is the risk and consequently the prize.
