ABSTRACT
Outcomes are the result of both the choice of an action and the action itself (occasionally, inaction too). There are only three atomic actions possible – creation, sustenance and destruction (more conventionally, initiation, persistence and conclusion). These three actions are not only starkly different in their outcomes, but also need very different inputs to instantiate and propel them. Transformation is a complex action, which is akin to destruction followed by rebirth. Space, time and action (STA) are the three fundamental variables that control outcomes and can effectively model business strategy and help navigate its execution. This simple model can represent a comprehensive mechanism in formulating, devising, and adjusting business strategy and actions in real time. The STA strategy triangles model provides for three extremely powerful examination lens, one each for the three fundamental dimensions of space, time and action. This is like using the regular light, the ultraviolet light and the Infrared light for inspection.
