ABSTRACT
Space, time and action can be combined in pairs to produce three extremely powerful views, very useful in strategy evaluation, its planning and its execution. This interplay gives rise to time–space, space–action and time–action dimensions that can respectively help align a firm its strengths to opportunities, build a strong competitive advantage via appropriate market-engagement options and help in adopting a suitable producer–consumer relationship approach – supply side, demand side or attitudinal economics. The time–space dimension can help a firm align itself to exploit opportunities best suited to its strengths for the business of today and tomorrow and help identify and manage weaknesses and threats in the short term. It also helps in identifying the business of the future by aligning and exploiting long-term threats as disruptive opportunities. The space–action dimension is a very superior tool for firms to help identify a mix of effective strategic go-to-market-engagements in building and exploiting competitive advantage.
