ABSTRACT
Some languages have two first-person plural subject pronouns, one that includes the addressee and one that does not. This article introduces a special edition of critical discourse studies on multimodal critical discourse analysis. A number of authors have been highly critical of multimodal work that has sought to apply linguistic concepts directly to visual communication. Certainly, what is yet to emerge across the developing portfolio of work in multimodality is a more collective critical stance on the concepts that the people are using. Analyzing the iconography of images and texts the people find a switch from passive, anonymous, decontextualized, victims to those with agency and the making of connections with cultural resonance of viewers. In the people societies semiotic resources are continually used in new and fresh ways, and as is the nature of communication, these will be harnessed by different kinds of interests to disseminate discourses that serve strategic ideological purposes. .
