ABSTRACT
The Foundation block is a mix of analysis and future focus reflecting the different colors from the Focus Spectrum. Naturally, the Foundation should be connected to the Culture, so it is important to cross-reference this to the Culture block. It is important to recognize that the Foundational Strategy and the Core Competency Statement are both past and present based and potentially aspirational. The Foundational Strategy is another building block to connecting culture, strategy, and execution. The Foundational Strategy is important because it creates clarity for employees and customers. The Cost Leadership Foundational Strategy is for companies whose primary value proposition is delivering a low-cost product or service. When a Differentiation Foundational Strategy is intentionally pursued, the company focuses on differentiating itself from others in the industry by something other than price.
