ABSTRACT
Recognising the audience codes that work for and against the intended story experience is a way to ensure compatibility, with connections and gaps working for or against it. As an example, wanting to transform the perception of the audience, an overview of what to improve and what to leave out creates focus and priority, rather than trying to take too many steps forward at the same time, which may leave creators audience overwhelmed and discouragedcreates. To establish an audience code set, creators need to define and describe what they find in each of the audience layers: the core audience persona, the audience culture, the audience perception, and the audience context. A combination of lists can prove useful for development and comparison. It can be one list of what audience codes are, and one of what creators want them to be. It can be the codes for two various audiences to make their overlapping codes clear.
