ABSTRACT
To the storytelling professional, knowing both the good and the bad that can come from well-executed storytelling adds an essential perspective to what can be achieved with the craft – not to replicate, but to recognise the manipulative and hostile intentions that are also being applied to the craft. For the Integrated Storytelling designer and creator, that notion carries even more weight, as the immersive capabilities and reach of the discipline can influence audience profoundly and maintain a comprehensive and constant reach of them. A well-established storytelling skillset can be utilised as an analytical tool to identify and counteract adverse and ultimately harmful content. Many of the storytelling principles that can be categorised as the dark side of storytelling have been present since long before the current state of media and technology.
