ABSTRACT
Storytellers are capable of creating emotion, changing minds and motivating people to take action. The power of the word is greater than the power of the sword, and with great power comes great responsibility. As one builds an understanding of it, and how it is used as a propaganda tool by opportunists – not at least opportunistic leaders craving power – one can recognise how it is used throughout media channels and platforms. This chapter presents the steps to unlock this perspective and test how the dark side of storytelling may apply: choose any story that relates to society or community, it may be political statement or news presented in any form at any platform; does the story create a victim scenario to support or alienate certain persons or groups of people; does the story take attention away from challenges and problems that should be dealt with; and does the story unsubstantiated claims of conspiracy.
