ABSTRACT
This chapter covers some of the themes that might help the luxury manager be more sensitive toward the evolution of luxury and question the impact of this change on its major managerial decisions. Key priorities include the growing importance of corporate social responsibility, digital issues (like reinventing the role of retail or reaching new audiences) and social change. The three themes discussed in the chapter are considered the most relevant and influential, as, for instance, the IE Luxury Barometer suggests. It might be tempting to unveil ideas and projections to how luxury will evolve after the pandemic and define the so-called post-pandemic luxury. As the chapter will explain, certainly observation of social change is indeed needed. But instead of redefining luxury as a post-pandemic luxury, it might be more accurate to observe how the pandemic impacts as a driver of change. The analysis of the post-pandemic luxury is similar to the lessons gained in the chapter.
