ABSTRACT
Chapter 3 investigates the battle over the control of chocolate’s manufacture and sale, which involved three main actors/forces. First, there were those who worked exclusively with cocoa and sought a place within the guild system. Second, many other workers and traders profited from it and thus fought the rise of the chocolate makers. Finally, there was the local Bourbon government, whose attitude towards this profession ranged from open hostility to recognition. This chapter introduces the eighteenth-century development of occupations and workshops where cocoa was made into chocolate in Madrid and Barcelona, identifying what factors were unique to the specific urban contexts and which were of greater importance nationally to encourage the growth of consumption despite the guild system’s rigidity.
