ABSTRACT
Corporate Social Responsibility (CSR), on the surface, is flourishing. In its various guises, CSR appears to be everywhere as firms rush to respond to the ever-evolving and seemingly never-ending demands of their stakeholders. As a movement for meaningful change, however, there is a more convincing argument that says CSR is floundering. Central to the challenge of defining CSR is the ability to measure CSR. One have to know what something is before one can quantify it; equally, one have to be able to measure it before it can be widely disseminated. The course of human development demonstrates the fallibility of coercion, while the progress our society has made since the industrial revolution reveals the powerful benefits that spring from the pursuit of self-interest. For-profit firms are most efficient when they are acting in their own self-interest. The most effective laws are those that are founded on widespread social support.
