ABSTRACT
Principle 8 states that Only business can save the planet. The core argument rests on the idea that, in order to solve the climate crisis, scale and speed are essential – that the problem has reached a point where only radical and rapid change will produce meaningful effects and help avert the catastrophic outcome we are hurtling towards. In this light, while for-profit firms are the main cause of the environmental mess we face, they are also the main hope for a solution, as long as we ask them to tackle the task. There is much work to do, both in terms of production and consumption, in order to create a truly sustainable economic system.
