ABSTRACT
We are shaped by the groups we’ve belonged to, and even after we leave them, they live on in us. This chapter looks at the kind of communication necessary for success in small groups. It begins by identifying the characteristics that turn an aggregate into a true group and by discussing reasons to communicate in groups, including groups’ abilities to meet inclusion, control, and affection needs. It also answers the question, “When are groups more effective than individuals?”
Group socialization occurs when groups seek to influence individuals to act in the group’s best interests. This chapter discusses how individuals adapt to group pressures by taking on task and maintenance roles. It next goes on to explore ways to combat groupthink and ways to improve communication with out-groups. The phases in group development and the skills necessary for leadership are also considered.
Problem-solving groups work best when members are socially sensitive, willing to share information, able to create a positive climate, and, when appropriate, willing to follow an agenda. The standard agenda, brainstorming, and nominal group technique are explained, and public discussion formats are outlined. The chapter ends with a consideration of online groups and discusses ethical problems, including cyber vigilantism.
