ABSTRACT
Collage can challenge convention, visualise and present ideas, provide a means to articulate complexity, and enable profound psychological insight. Understandably, this has led to its application in different fields.
This chapter explores the diversity of these uses while demonstrating how the collage method of combining a selection of materials, forms, and sources to create a new visual whole transcends its traditional association as an art form.
Beginning with its original use, Andréa Watts guides the reader through an overview of the collage art timeline. Encompassing its origins in China, formal naming by the Cubists, Surrealists’ adoption, digital transition, and constant choice as a medium of provocation.
The remainder of the chapter is dedicated to identifying how the principles of disassembling, disrupting, questioning, reassembling, and remaking, inherent in collage creation, are utilised beyond art. The fields discussed are design, architecture, marketing and branding, qualitative research, psychological development, and coaching. In providing this information, Andréa establishes the background and broader context in which the Collage Coaching Technique™ is positioned. Essentially, the message is that regardless of the context, the collage process always offers more than what is seen on the surface, qualifying its role as a powerful creative coaching tool.
