ABSTRACT
Chapter 3 explores the issues of heritage asset financing and wealth management in the arts sector. In particular, project financing is examined in depth, as this technique is considered particularly useful and suitable for cultural and environmental heritage financing due to the medium size of the necessary funds, the complexity of the operations and the often-mixed body of public and private stakeholders. It then turns to the issue of strategic, economic and financial planning, through an analysis of business plan management, which is considered an essential tool for the public and private financing of heritage assets. After analysing the main opportunities for the public financing of heritage assets in Italy and Europe and raising some critical considerations over European and Italian gaps in the coordination and strategic planning of investment policies for cultural and environmental heritage, the chapter concludes by examining the management of assets invested in art and the development of financial services related to the art world.
