The common view is that artists increasingly look to revenue from ticket sales, as income from recorded music fell post-2000. This may be true, and may not be relevant for the vast majority of music artists. In the case the view is based in fact, there is also little guidance for artists on how to create revenue from performing in clubs, theatres, arenas, stadiums, and green-field, open-air festivals. What was previously a collection of small companies with a fragmented offering has turned into a global business, dominated by international companies who have the knowledge and financial capacity to invest in new artists, new venues, better marketing, and better ticketing systems. This investment assists artists in reaching more fans and give those fans a better concert experience.