ABSTRACT
The concert promoter can expect to make money from ticket sales. This revenue will be shared with the artist, and, after expenses, the promoter’s profit will be small. A concert promoter may be able to generate income from other activities, such as food and beverage sales, concessions, such as car-parking and coat check, merchandise, VIP packages for fans, and a share of revenue from livestreaming. This chapter explores each of these possible revenue streams in detail.
