ABSTRACT
New technology continues to revolutionize the world of strategic communication. Every document from news releases to strategic message planners to marketing communication plans has been updated to reflect current usage. One thing that hasn't changed is the book's closing focus on grammar and style. For example, if the people professor assigns a social media calendar that's due tomorrow, they wanted them to have a book that offered a clear set of instructions-a recipe, basically-for writing that document. Of course, some documents—podcasts, brochures and tweets, for example—could fit into each of these four professional categories. Another useful way to categorize strategic communication documents is to understand the different kinds of media in which they appear. Just like advertising, public relations, sales and other areas of strategic communication, these four kinds of media can overlap with one another. YouTube, for example, can be paid or shared, depending on what type of message the people are using it to send.
