ABSTRACT
People sometimes see persuasion as a win-lose game: One side wins, and the other side loses. However, persuasion in strategic writing works best when it promotes a win-win scenario. Effective strategic writing seeks benefits for all sides in a relationship. In some situations, listening becomes dialogue-and dialogue becomes negotiation and persuasion. Personal credibility is one of the most powerful tools of persuasion. Today, many strategic writers use "Monroe's Motivated Sequence", which consists of five parts: Monroe's Motivated Sequence can work in several documents described in this book: speeches, memos, ads, sales messages, proposals and many more. A syllogism consists of a major premise, a minor premise and a consequent conclusion. With a successful enthymeme, the audience persuades itself; the audience creates its own call to action. Ethical persuasion, based on listening and seeking win-win relationships, can create enduring, successful relationships..
