ABSTRACT
Websites are a primary means of distributing information quickly to a diverse audience. They can inform, market goods and services, share opinions and entertain. The need for websites to be seamless across all devices also presents design considerations. Creating or revamping a website for the people company or organization is a daunting task that involves much self-examination and awareness, research and data collection, and most of all teamwork. Every website is unique and should be tailored to the needs of the people company or organization. However, the user generally expects to find some standard pages. The goal of the landing page is to drive traffic for a specific marketing campaign. Thus, landing pages will change depending upon the campaign. Users simply scroll without having to make a decision to leave the page. Therefore, it’s important to give the user a reason to scroll with good content and strong visuals.
