ABSTRACT
The announcement is by far the most common type of news release. Use announcement news releases for standard “hard-news” stories—for example, the announcement of the opening of a new production facility. The announcement news release is a straightforward, objective news story. It begins with a traditional news headline. The lead (the opening paragraph) covers the most important aspects of who, what, where, when, why and how. An announcement news release often includes relevant, newsworthy quotations from appropriate sources, such as members of people organization’s management team. Trade magazines, business journals and small newspapers sometimes reprint announcement new releases verbatim. Other media may turn them into brief announcements or use them to generate longer stories.
