Feature News Releases

Feature news releases focus on "softer", less important and less immediate news than do announcement news releases. Feature news releases often are human-interest stories that highlight some aspect of the people organization. Feature news releases often present entertaining human-interest stories, such as the efforts of an officer of the people organization to hire the homeless. Some feature news releases include information from nonemployee, noncompetitive sources to round out the story. Whether to promote good employee relations or raise public awareness of an issue important to the organization, every news release, including feature news releases, has a purpose. Feature news releases generally begin with a traditional news headline. However, many feature news releases attempt to include clever wordplay, such as a pun, in the headline. Feature news releases use storytelling skills, so they're not inverted pyramids, as are announcement news releases. Present-tense attributions can help create the sense that a story, not just a report, is being told.