ABSTRACT
Like news releases, media advisories are sent to journalists in the hope that they will pass along the information to their readers, listeners and viewers. Media advisories are emailed, tweeted, texted and posted on the homepage of digital newsrooms. The headings and contact information of a media advisory are the same as those of an email news release, except that the document is labeled "Media Advisory" instead of "News Release". Despite the similarity, fact sheets and media advisories are used for different purposes. A fact sheet accompanies a news release in a media kit or delivers useful facts about people, products or organizations. A media advisory is usually used for breaking stories that don't allow time for the writing of a full news release. However, either the media advisory should persuade a journalist to attend an event, or the media advisory should be so complete that a journalist could write a short news story from the media advisory alone.
